Target announced a $5 billion investment to expand with larger stores and revamp existing locations despite ongoing sales challenges and market pressures.

For years, Target was the bright, stylish alternative to big-box drudgery — the chain shoppers joked they were “only running into for one thing,” then leaving with a cartful. But the retailer that once defined “cheap chic” is suddenly struggling to survive in a consumer landscape that has rapidly shifted beneath its feet.

Holiday travels on the horizon? Then you'll want to snag this top-rated weekender bag from Target... and maybe a few more airport essentials for 50% off.

Target stock is cheap for a reason. Its $74 billion in net sales for the first nine months of fiscal 2025 (ended Nov. 1) dropped 5% compared to the same period in fiscal 2024. Also, the net earnings of just under $2.7 billion fell 11% from year-ago levels.

Prat Vemana, the chief information and product officer for Target, says AI is changing shopping. That's led the retailer to embrace more AI features as demand shifts.

The next federal holiday coming up this year is Thanksgiving 2025, which falls on Thursday, Nov. 27. On the bigger federal holidays, particularly those at the end of each year, many stores choose to close along with banks and federal and state offices. Target tends to choose which holidays to observe throughout the year, like most stores.

For the first time, we'll have weekly events in stores all season. For Black Friday, we’ll have giveaways for the first 100 shoppers at all of our stores.

Shoppers were turned away from the Vestal Target on Wednesday after issues with the building caused it to close.