In this Keynote, Sally Croft will take you behind the scenes of Ericsson's ambitious 'Make it Memorable' campaign. Through ...

Marketing leaders from Capgemini, Dentsu, and more reveal how they’re turning strategy into commercial success, and proving the value of modern marketing.

Marketing Areas Explore our expert-led B2B marketing guides, reports, podcasts and articles. Search and filter by your chosen B2B specialism. Marketing AreasABM & Demand GenerationBrandChannel ...

Discover how commercial marketers are driving sustainable growth through smarter Go-to-Market strategies. Join B2B Marketing ...

The marketing rule of 7 is one of the oldest in the book. Explore how relevant it is for B2B businesses today, and how marketers can execute it.

If you're looking for B2B marketing predictions, Hannah Stringer breaks down everything from the future of AI to brand campaigns and more.

We all know how powerful content marketing and thought leadership are – after all, research shows that 70% of buyers prefer to learn about a product or service through an article over an advertisement ...

Fostering a truly inclusive business means creating an environment where every individual feels valued, safe, and heard. Hannah Stringer, Marketing Director at Moneypenny, emphasizes the importance of ...

If you're looking to find out more about creating a data-driven strategy, check out our guide which breaks down examples and much more.

In this week's podcast episode, we spoke to Omne Agency about their top 10 placement in our UK Agencies Benchmarking Report.

Our list of marketing agencies in the UK is back and it's showcasing the biggest and best in B2B. Check out our analysis of all the data.

Whether you're an agency or client-side marketer, we have your go-to guide for enhancing your B2B content marketing strategy with expert advice.