Every month, Campaign Middle East selects a collection of ‘Work’ to display in its monthly issue. The same selection then ...

Saudi Arabia's Taiba Investments has revealed the rebrand of its hospitality brand Makarem at this year's Arabian Travel ...

Ahmed El Gamal shares an honest take on the tug of war between brand and performance, transactional agency-client ...

Even the best marketing won’t save you if your product leaks users. Think of marketing as a multiplier. Multiply zero, and ...

Dubai based, Ellyse Management, a luxury brand consultancy and communications agency, has rebranded to Maison Ellyse.

Adpro& Group will lead brand strategy, creative development, social media management and campaign execution across Seagulls’ ...

Jack Morton UAE and KSA’s Stephen Powell explains the move from events to experiences that shape a nation through cultural ...

Capital 1's Helen Nurse shares 10 WhatsApp marketing statistics for the Middle East that make the case for a refreshed ...

Joe & The Juice’s partnership with Kevin Durant is a global campaign aimed to connect with wellness-oriented audiences.

The McDonald's Saudi campaign was conceptualised and executed by Leo Burnett, Dubai and ran across outdoor billboards and ...

Ghada Addas has previously worked at Sephora Saudi Arabia, Tawkilat Automotives, Ministry of Culture, Jeddah Yacht Club and ...

"While the craze of AI trends is only going to accelerate, let there be a brand essence health check before you get lured ...