Persil laundry detergents first appeared in stores in 2015, and soon thereafter this import from Europe cleaned up in Consumer Reports’ tests, taking Tide down a notch. A Super Bowl commercial ...

Unilever’s home care division, which counts Cif and Persil among its portfolio, is pushing creator-first comms via its ...

STAMFORD, Conn.--(BUSINESS WIRE)--Henkel North America’s premier laundry detergent brand, Persil ® ProClean ®, revealed its new stain-fighting commercial during Super Bowl LIII ®. Watched by over 100 ...

Unilever brand Persil has ambitious plans to modernize its image and marketing with a new detergent, Wonder Wash, as it looks to appeal to more households. We’ve all seen the classic laundry advert: ...

Among laundry detergents, Tide is far and away the biggest-selling brand. Consumer Reports just tested several types of Tide, along with more than 50 other detergents. For the first time in years, ...

The soap wars took an unexpected turn this week with the revelation that Procter & Gamble is launching a liquid capsule version of its Ariel detergent three weeks ahead of rival Lever Fabergé’s ...

The laundry detergent brand teamed with fashion designer Christian Siriano to offer advice on washing techniques, fabric care and styling. Persil recently launched its reformulated product under the ...

Unilever's advert for one of its laundry detergents, Persil, has been banned for being misleading about its environmental benefits. The television advert said Persil was "kinder to our planet", and ...

Persil has launched a unique Mall Activation Program where it is reaching out to consumers to educate and inform them on the benefits of using Persil Gel, its latest and most innovative liquid ...

(Reuters) - U.S. government decisions are hurting the North American market disproportionately, consumer goods and adhesive maker Henkel said on Tuesday, the latest company to warn about uncertainty ...