In what's being touted as the first partnership of its kind, CAA is collaborating with YouTube on a program promising to let ...

Kevin Durant already has a big following for the YouTube channel he launched last year, and now the NBA superstar is helping the online video service land other famous athletes. YouTube is partnering ...

In a major deal that could have implications for the broader use of generative artificial intelligence in Hollywood, YouTube and CAA are teaming up on tools that will let celebrities manage their ...

YouTube has announced a series of new enhancements to make shopping more integrated on its platform, including a new Shopping section on the site and a partnership with Shopify that will allow ...

YouTube is kicking out a new ecommerce component to the beautiful game’s quadrennial World Cup tournament. On Nov. 21, YouTube Shopping and FIFA will launch the Game Face Shoppable Shorts Challenge ...