Defying gravity: How 'Wicked: For Good' collabs can help brands rise with Gen Z

Marketing reports that DTC brands use cultural IP like "Wicked" for successful collaborations targeting Gen Z, fostering ...
BroadwayWorld

Will WICKED Movie's ‘Defying Gravity’ Single Surpass GLEE on Billboard Charts?

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click. Defying Gravity continues to be popular with listeners. The iconic musical number, ...

Seven Elphabas from 'Wicked' talk going green and defying gravity

Idina Menzel and others open up about the pleasures and perils of playing Elphaba, the iconic "Wicked" character.

A Major Change Was Made to ‘Wicked: For Good’

Wicked: For Good — which is based on the second half of the Broadway musical Wicked — follows Elphaba (Cynthia Erivo) and ...
AOL

What do the lyrics of ‘Defying Gravity’ mean? The ‘Wicked’ song, explained

“Wicked” stars Ariana Grande and Cynthia Erivo, who play Glinda and Elphaba in the movie adaptation of the musical, are set to perform at the 97th Annual Academy Awards on March 2. The duo has not ...

Wicked: For Good – the second part of this reimagining of Oz takes a much darker political turn

The Legally Blonde light-heartedness of Shiz University is in the past and the second part, Wicked: For Good, has moved into ...

Wicked: For Good Review – Gravity Sets In During Muddled Finale

Wicked: For Good still features magnificent music and performances, especially from Ariana Grande in the sequel, but the ...

When Does “Wicked: For Good ”Come Out?“ ”All the Details on the Musical's Second Act

For Good flies into theaters on Nov. 21, and if the trailer is any indication, Elphaba and Glinda are ready to defy gravity ...
Fiction Horizon on MSN

‘Wicked: For Good’ Rotten Tomatoes Score Is In – Does It Match the First Film?

For Good, has premiered to mixed but generally positive reviews. Directed by Jon M. Chu and written by Winnie Holzman and ...