Rocket CRM has released a set of enhancements to its marketing automation system within its customer relationship management ...

Customer Relationship Management (CRM) software is a vital piece of tech that over 91% of businesses with 11 or more employees are already benefiting from. But, with such a wide range of sectors and ...

That's why customer lifetime value (CLV) has become a strategic priority for high-performing businesses. And with AI-driven ...

In general, CRM is for managing a company’s relationships and interactions with existing and prospective customers. Its goal is to improve relationships by helping a business stay connected to its ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. If you are a marketing or customer relationship management (CRM) leader looking to execute ...

It's a complete myth that CRM automatically makes sales teams more productive. In fact, there are many cases where CRM has made it much more difficult for sales teams to actual sell. Red Flag #1.