Marketing is all about reaching the people interested in buying your products and services. What better way to reach those individuals than advertising on the most popular search engine? Among ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

Clicks down in Google Ads? Diagnose Quality Score, impressions, ad changes, and competitor pressure, then apply quick fixes ...

Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...

Do you want to immediately raise the blood pressure of the Google Ads practitioner sitting next to you? Say one word: Recommendations. If you’ve spent any time in the Google Ads platform, you’ve seen ...