What brand loyalty actually means, Coca-Cola’s new AI holiday ad gets the same criticism, World Series global audience sets ...

Artificial intelligence is transforming marketing operations, team structures, and required skills. Learn how to build an ...

We discuss how agent-powered organizations will reshape roles, workflows and leadership at the MarTech Conference. Here's a recap. The post What AI and agents mean for marketing teams — now and in the ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its service capabilities with advanced ...

If you're curious on AI's impact on B2B buying journeys and website experiences, check out our summary on a roundtable we did ...

AI is taking jobs from marketers in areas such as SEO and ad production, but the challenge remains the same: make yourself ...

Joe Green is a writer based in Bristol, UK. He acquired his first computer and dial-up modem in 1992 and has worked in the tech industry since 2000. He writes and podcasts, specialising in open-source ...

LinkedIn’s marketing head says while AI sharpens data and precision, it’s human insight, empathy, and creativity that keep ...

Data has no intrinsic value. It should be shaped, structured and interpreted before it becomes actionable. The journey from ...

PRESSADVANTAGE – Zambuki, a digital marketing technology company based in St. Petersburg, Florida, has launched a comprehensive AI marketing framework specifically designed to help home improvement ...

Artificial intelligence isn’t going away anytime soon. Industry executives see untapped potential in that promise—especially ...