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Swatch lets you design a watch with an OpenAI tool
Swatch is turning watch shopping into a conversation with artificial intelligence, inviting customers to describe their dream design and then see it appear on a real, orderable timepiece. Instead of ...
No pixels here, just some impressive engineering. If you buy from a link, we may earn a commission. Learn more Ressence has been at the top of the “Best Mechanical Watches for Apple Watch Lovers” list ...
The insect’s exoskeleton was the model for an unusual watch case made by Kieser Design, an independent brand in Frankfurt. By Penelope Colston Watchmakers throughout history have taken cues from the ...
At the 1993 opening of Baselworld—then the horological industry’s largest trade show—an apoplectic Gerald Genta stormed into Audemars Piguet’s booth, screaming, “You killed my Royal Oak! You killed my ...
There are only a handful of chronograph watches that can truly be considered iconic. There’s the Omega Speedmaster and Rolex Daytona, of course. Heuer’s Monaco and Carrera are both deserving of the ...
Jason Wilbur’s namesake brand has its roots in concept cars and aerospace style. By Roberta Naas In his barn turned design lab deep in the woods of southern Vermont, Jason Wilbur sketches his next ...
Celebrity watch designer and owner of Gudalii, James Lee Hardman Jr., continues to captivate the world with his exceptional timepiece designs. Garnering a large and dedicated following, Hardman has ...
When Google launched its first smartwatch, I was immediately sold. The domed glass and clean minimalist lines felt like a refreshing break from an otherwise predictable market. Three generations later ...
Google isn’t the best example of consistency, but you have to give the company fair credit for maintaining a consistent design language for its Pixel Watch lineup so far. The original Pixel Watch and ...
To quote my colleague, Johnny Brayson, “There are only a handful of chronograph watches that can truly be considered iconic.” A proven expert on watches and watch history, he counts the Porsche Design ...
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