Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...

Here’s how to create a concise explanation of your company's objectives that helps develop a roadmap to achieve them.

A seasoned small business and technology writer and educator with more than 20 years of experience, Shweta excels in demystifying complex tech tools and concepts for small businesses. Her work has ...

Marking the start of the fall 2025 semester at Luther College, President Brad Chamberlain introduced a new college mission statement, along with supporting identity, vision and values statements, to ...

Multnomah County recently unveiled a new seven-sentence declaration on its vision, mission and values for which it paid $250,000. Officials framed the updated description of the county’s mission and ...

Let’s call it what it is: organizational theater. Enormous time and energy go into crafting the perfect string of aspirational words, but rarely are those words embedded into actual behaviors, ...

The collaboration of medical heavy hitters Froedtert and ThedaCare continues to take shape as the new combined forces have unveiled a new visual brand identity that will unite its more […] ...

Carolinas HealthCare System in Charlotte, N.C., on Tuesday unveiled new mission and vision statements. The health system said the new statements “reinforce the importance of the organization’s role in ...

Missouri State University has launched a new strategic plan called "Igniting Opportunity." It emphasizes integrating the university's public affairs mission across the curriculum. The university also ...

Wisconsin Rapids city officials reviewed draft mission, vision and value statements informed by resident and staff surveys. The Common Council aims to align its budget priorities with resident ...

Aug. 2—ANDERSON — The Anderson Homeless Task Force has approved its vision and mission statements. The Anderson City Council earlier this year voted to form the task force in an effort to deal with ...