Digital video now more than 60% of TV and video spend, so advertisers are prioritizing AI, precision targeting, and ...
Facebook advertising in 2026 has shifted to an AI-first model, with Meta’s Andromeda algorithm taking over targeting and optimization. Success now hinges on creative quality, first-party data, and ...
The real estate market is constantly in flux, with sale prices and interest rates often changing overnight. Real estate advertisers need to be able to shift spend in a hurry, which historically has ...
Meta will start scraping conversations with AI chatbots to gather data for the purpose of ad targeting. The company says this data will be used to "personalize the content and ads" that people see ...
The shift toward AI is not just about producing ads faster, it’s about giving creative capability to everyone, writes ...
We can’t simply trust AI to make up for bland creative with sheer volume. The real performance shift happens when we use AI ...
Meta advertising isn’t just big — it’s massive and still expanding. In 2025, Meta’s advertising ecosystem captured roughly 42% of all global social media ad spend — an estimated $87 billion — dwarfing ...
Brands no longer have to experiment with AI-powered advertising. As of 2026, it has been integrated into the workflow of digital advertisement development, optimization, and scaling. Startups and ...
Index Exchange executives believe the company's integration with xpln.ai -- which helps advertisers measure ads using attention-based metrics and artificial intelligence (AI) -- has turned attention ...
Reddit’s latest results show how AI ad tools, subreddit-based targeting, and community data are supporting its advertising ...
AI is changing search, shifting it away from short keywords toward longer, more detailed questions, and that change is starting to affect how ads are shown and how brands are discovered. At a recent ...