One of the most overlooked aspects of many email marketers' programs is the unsubscribe process. How well you approach this process, however, can greatly affect your brand's reputation, email ...

It’s a button you’ve clicked a hundred times without a second thought: "Unsubscribe." But according to cybersecurity experts, clicking that familiar link might do more than clean up your inbox. It ...

Q: How effective is the unsubscribe tool in Gmail vs. third party tools? A: Despite all the tools developed to fight the onslaught of marketing messages, it seems like a never-ending battle of the ...

Q: How effective is the unsubscribe tool in Gmail vs third party tools? A: Despite all the tools developed to fight the onslaught of marketing messages, it seems like a never-ending battle of the ...

In general, it is better to unsubscribe from intrusive and unnecessary emails. But how can you be sure that the «Unsubscribe» link does exactly that? In the article of The Wall Street Journal ...

I used to treat the unsubscribe link as a pressure-release valve for my inbox: one click, a little less noise. But the more I’ve dug into how scammers and shady marketers abuse that button, the more I ...

The unsubscribe button in your Gmail inbox is supposed to be of help in trying to reduce spam but now cyber security experts are alerting that the unsubscribe button has become a tool that the ...

‘Click here to unsubscribe’…’To stop receiving this newsletter, reply with ‘remove’ in the subject line’…’To control your preferences, log on to the Web site and go to the preferences section’… There ...

Jeff Werner is a software engineer and has been writing this column since 2007. Geek Note: As I went to write this week’s issue, I was lamenting the utter lack of questions from readers in the field, ...