There’s been quite a bit of buzz about ube lately—a purple showstopper of a root vegetable that’s popping up left and right on social media and restaurant menus alike—and we must admit we’re intrigued ...

Ube Joe-Joes ($3.69) – Trader Joes makes Joe-Joes in a several flavors, including Ube. For those who don’t know, Joe-Joes are sandwich cookies like Oreos. I expected a simple vanilla sandwich cookie ...

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This story was first published on June 24, 2021. With its eye-catching color and sweet-but-subtle flavor, ube has been on dessert menus everywhere over the past few years. A staple in Filipino cooking ...

Alexandra Domrongchai is a food and travel writer based out of New York. With years of experience in the restaurant industry, food culture research, and as an avid traveler, she joins Travel + Leisure ...

How to tell if a particular flavor has entered the mainstream American culinary vernacular: Spot said flavor at Trader Joe’s in the form of cookies, chips and/or ice cream. Have your dad, who was ...

The word “ube” (pronounced oo-bay) seems ubiquitous nowadays. At Trader Joe’s, you’ve probably seen items like Ube Mochi Pancake & Waffle Mix and Ube Ice Cream. In some restaurants and pastry shops ...