“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ.

Transparent materials such as 35mm slides, large transparencies and photographic negatives in which the scanner shines light through the objects to the sensors on the other side in order to record the ...

The final panel at the Video Insider Summit this weekend explored the topic of programmatic video buying in 2014. To kick things off, MediaPost's Gavin O'Malley, the panel moderator, predicted that in ...