The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY John Hood Traditional ...

Marketing isn't as simple as putting out a bunch of ads for your small business. Marketing plans require multiple tiers and approaches to achieve maximum effectiveness and to attract the most ...

Marketing is a fundamental part of any company. This is the method by which a company promotes its products and services to the public. There is more than one approach to product marketing, however, ...

Business owners and marketers have a tradition of pushing the boundaries of innovation. They’re also known for thinking of new and unheard-of ways to drive product awareness and growth. Product ...

The digital marketing industry contains two types of people: experienced marketing professionals with a traditional approach who start by tapping into the psyche of their target audiences; and a newer ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. You’ve got a product the team’s excited about. The group wants ...

Grab the nearest electronic device and all the information you’ll ever need about nearly any product or service can be at your fingertips within seconds. According to one survey, today, about half of ...

As software engineers and IT experts become increasingly familiar with AI and its potential applications, the use cases for AI are working in tandem across sectors in the tech field. Marketing is one ...

Today’s marketing strategies center on digital content, and because audiences across demographics rely so heavily on online engagement, that focus has merit. However, enterprise brands and ...