Scrolling through content without end has implications for mental health and well-being, numerous studies show. “Infinite scroll” is likened to a virtual slot machine — which offers dopamine ...

Here’s more about the issue, why infinite scroll prevents content from being indexed, and what Google recommends doing instead. Google’s Martin Splitt Debugs JavaScript SEO Issues at Virtual ...

In a recent Javascript SEO Office Hours Hangout, Google’s Martin Splitt answered a question about infinite scrolling and preventing indexing of scrolled content as if it were part of the main ...