Tatari is keeping clean rooms in the family. On Monday, the TV buying and measurement platform announced the launch of a new sister company called Vault, whose first product is a data clean room.

No matter how many sexy labels you slap on TV advertising – like “addressable,” “advanced” or “performance channel”– some brands just won’t buy it because it’s not easy or cost-effective enough. Until ...

SAN FRANCISCO, July 17, 2024 (GLOBE NEWSWIRE) -- Tatari, a leading platform for buying and measuring advertising across convergent TV (linear, streaming and online video) introduced its AI-Enabled ...

SAN FRANCISCO, May 29, 2025 (GLOBE NEWSWIRE) -- Tatari, the leading platform for buying and measuring advertising across convergent TV, today announced the appointment of Raïssa Nébié as Senior Vice ...

New self-serve experience, expanded direct publisher buying capabilities, and advanced measurement upgrades deliver the most complete TV ad platform for brands and agencies. SAN FRANCISCO, Sept. 04, ...

Tatari, a leading platform for buying and measuring advertising across both linear and streaming TV, announced that its technology platform is now available to agencies. More than 200 direct brands ...

In taking a new position at Tatari, a TV/streaming data analysis/media buying software company, Todd Gordon, a veteran media agency/programmatic executive, is clear about the industry's mission: ...

Tatari, the leading data and analytics platform for buying and measuring advertising across both linear and streaming TV, announced that it has acquired TheViewPoint, a Connected TV (CTV) focused SSP ...