TAG Heuer has embarked on a new journey after becoming Formula 1’s official timekeeper, replacing Rolex at the pinnacle of motorsport. So, starting this year, whenever you see TAG Heuer proudly ...

Watchfinder & Co. data confirms the hype: racing-inspired watches are exploding, with TAG Heuer leading the way. The Formula ...

Formula 1 is experiencing an unprecedented surge in popularity, with over 800 million viewers tuning in over the past year, 40 percent of whom are women. Yet, TAG Heuer, the new official timekeeper of ...

TAG Heuer recorded a double-digit increase in store traffic and “huge” impact on sales through parent company LVMH’s first ...

TAG Heuer has debuted its new limited edition collaboration with Formula 1 and Oracle Red Bull Racing. The new watch celebrates the 20th season of Red Bull Racing in Formula 1 with racing-inspired ...

“The original watch from 1986 was the first product to wear the TAG Heuer name. This is really the beginning of that story. This laid the foundation,” says Nicholas Biebuyck, TAG Heuer Heritage ...

Tag Heuer welcomes the Formula 1 season, which starts on March 16th, with a high-quality clock that can handle everything that happens on Formula 1 race tracks. There’s a high chance that Tag Heuer ...

MIAMI — Race car fever took over Miami as the Formula One festival kicked off this past weekend, marking the sixth race of the F1 season. A street-track spectacular, the third edition of the F1 Crypto ...

Celebrating its 75th year in Formula 1, TAG Heuer’s continued association with the event highlights its deep-rooted connection to motorsport and the celebrated Monaco race. The brand’s rich history ...

Banco Santander announces that it will be the ‘Founding Partner’ of the Formula 1 Tag Heuer Spanish Grand Prix, which will ...

TAG Heuer’s latest Monaco Chronograph drops as the engines start revving on the streets of Monte Carlo, where drivers have begun practice sessions for this weekend’s Formula 1 race. Since its debut in ...

Ronnie Fieg may have just made every horophile of the ‘80s dreams come true. The 42-year-old founder of Kith has teamed up with TAG Heuer to revive the Swiss watchmaker’s original Formula 1 watch.