How do you measure your TV? If you use your tape measure from side to side, you might think the manufacturer is taking you for a ride. That’s what Jania (@janiayangavin) thought when she unpackaged ...

Many TV viewers don't give a second thought as to how far away they are sitting in comparison to the set. Here's why your TV ...

TV measurement is migrating from traditional sample-based systems to solutions built on big data. In other words, measuring TV audiences is becoming an incredibly complicated task, and almost no one ...

TV ad measurement is breaking down. Privacy restrictions are mounting, traditional identifiers are disappearing, and the deterministic measurement advertisers once ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." When shopping for a new TV, picking the right dimensions to perfectly fill the space on your wall or in ...