Do you have a suit or dress in the closet that you haven't worn for years but are reluctant to get rid of? Maybe you say, “I can’t throw that away because I paid good money for it?” Or you have ...

Sunk costs are unrecoverable and should not influence future spending decisions. Not all fixed costs are sunk; some can be recouped, like equipment resale. Sunk costs can result from both everyday ...

If you're running a retail-based business right now, you're probably feeling it from all sides. Tariffs and inflation are squeezing your costs. Consumers are tightening their spending. And what used ...

I implement a novel experimental design that separately identifies the screening, signaling, and sunk-cost effects of price. The design requires elements from both lab and field experimentation.

Do you have a suit or dress in the closet that you haven't worn for years but are reluctant to get rid of? Maybe you say, “I can’t throw that away because I paid good money for it?” Or you have ...

As brands navigate today’s shifting retail landscape, returns recommerce is becoming an essential strategy to unlock accessible price points, foster customer loyalty and stay agile. Returns recommerce ...