Every successful brand has a clearly defined visual identity outlined in something like a brand book or brand guidelines. In order to be truly useful to your marketing department and your company as a ...

The visual elements of a brand are immensely powerful, even if we don't often stop to analyse them. But as marketers, it's important we have a coherent, coordinated strategy. This guide by Base One ...

If you haven’t set up a business profile on Instagram already, it is time to start. Instagram has over a billion monthly users, with five hundred million people logging onto the platform daily. After ...

Even the clearest, best company strategy will stall if employees don’t connect with it. To get their buy-in and build real commitment, you need a visual metaphor that brings your strategy to life. Use ...

The e-commerce boom can’t replace the brick-and-mortar shopping experience, but it can certainly compete with it. Retailers all over are looking to ramp up their customer experience strategies to ...