A company statement of purpose, the 2020s version of a mission statement, should help unify your team by setting a common goal. They’re a little bit branding, a little bit company culture and a little ...

Learn how an enduring purpose guides a company's principles, values, and goals, shaping its direction for financial and ...

Imagine, for a moment, a slinky: coiled, compact, stationary, full of potential. It is much longer in reality than in appearance, with plenty to unravel. If perched atop a set of stairs, it does not ...

Don’t go back to your ecstatic first discovery about your field (i.e., when you were 10 or even 16). Most readers will skip this. Focus on what you have done in college. Articulate your unique ...

An SOP for scholarships is a personal essay that articulates your academic journey, career goals, and the reasons you're seeking financial assistance. An SOP for scholarships is a personal essay that ...

Graduate and professional schools often require some sort of written statement — often called a “statement of purpose,” “personal statement,” or “letter of intent”– as a part of the application. Some ...

There are plenty of reasons for the big push for purpose. As part of the shift from shareholder to stakeholder capitalism, employees are demanding that their work, and their employers, stand for ...

Forbes contributors publish independent expert analyses and insights. Robert Eccles writes about sustainability in the capital markets. “Our purpose at Newton is—and has been since our founding in ...

Learn how to write a compelling statement of purpose for university applications! Tips for crafting a personal essay that ...

Co-Founder of The Abbi Agency, a digital engagement firm providing outreach strategies to travel destinations, tech companies and B2B brands. It seems like every tech startup these days promises that ...