As founder and CTO of BetterBasket, working on grocery pricing, I’ve had the opportunity to experience firsthand the operational burden and obscurity that characterizes price setting within a grocery ...

You’ve probably checked the price of a flight, found a good deal and returned later—only to see the price has gone up. Or you’ve seen an online product’s price change depending on when and how often ...

Pricing strategy refers to the method by which businesses determine the selling price of their products or services. It is a multi-faceted component of overall business and marketing strategy that ...