The Apple Watch app of the year in 2020 wasn’t foodie fodder or a crypto play. It was Endel, a personalized adaptive soundscape that mixes musical and atmospheric elements and creates comforting music ...

Universal Music Group — the music label behind Sting, The Weeknd, Nicki Minaj and Ariana Grande — has decided to embrace artificial intelligence, rather than only fight the new technology. UMG has ...

Whether it’s a movie or a game, a good horror experience is almost entirely driven by sound. Audiences react to jump scares, body horror, and skin-crawling nightmarish imagery, but all work in tandem ...

Universal Music Group (UMG) is partnering with Endel, an “AI sound wellness company” specializing in personalized algorithmic soundscapes, the companies announced today. The partnership aims to let ...

Berlin-based AI sound wellness company Endel has teamed up with Spinnin’ Records to transform its catalogue into soundscapes for focus, relaxation, movement and sleep. Described as Endel’s largest and ...

Mood music is one of the largest growth segments of the industry. But as evidenced by recent digging into some of the genre’s most-streamed songs on Spotify, not all mood music is created equal. While ...

The music label, led by CEO Lucian Grainge, will use artificial intelligence technology to allow UMG artists to create mood music soundscapes while enforcing their copyrights. By Etan Vlessing Canada ...