Sony and TCL strike TV deal: what changes for buyers

TCL is taking majority control of Sony’s TV business in a surprise move that could reshape Bravia pricing, production, and ...
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Can Hisense and TCL overtake Samsung and Sony in 2026? Here’s how the landscape of TVs could change next year

Samsung and Sony make some of the best TVs money can buy. Their 2025 portfolios include superb OLED and Mini-LED TVs while both brands are positioning themselves for the future with the development of ...
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How Sony-TCL tie-up could chip away at Samsung's OLED advantage

Sony's decision to form a TV joint venture with TCL is being read in South Korea less as a routine corporate reshuffle than as a structural challenge to the country's long-held dominance in premium ...

Hisense Wobbles, TCL Soars As Samsung’s TV Dominance Faces Massive Challenge

For Samsung, the warning signs are clear. What once appeared to be an unassailable lead is now being steadily eroded. As TCL surges and Hisense stumbles, the global TV market is entering a new phase — ...