Launched by Sri Adhikari Brothers in 1999 as a Hindi comedy channel and later acquired by Sony Pictures Networks in 2005, Sony SAB (erstwhile SAB TV) has finally shifted its gears from being a ...

Sony SAB has launched a digital campaign #HameshaKaHiKyun for its new show ‘Vanshaj’. The campaign highlights the fact that only 15% of board members in Indian family businesses are women, and the ...

Sony SAB, a Hindi GEC owned by Sony Pictures Network India (SPNI), has changed its positioning from being a comedy channel to a living room brand. The move is aimed at establishing Sony SAB as a ...

Television and daily soaps are always going to live in the hearts of people in India. However, with changing time, the content consumption pattern of the audience has changed and now they are looking ...

Mumbai: Sony Sab is at a key stage of its evolution as it transitions from being a comedy channel where there was lightheartedness, frivolity, and fun to becoming a channel that offers tales that ...

The family drama spotlights the issue of inheritance by male members of a business family versus the role of capability in deciding the heir. The story unfolds as the female lead character Yuvika ...

Mobile TV network Yamgo has launched its 100 th channel after securing a worldwide distribution deal with media giant Sony. The launch of Sony SAB, a hugely successful Indian focused entertainment ...

Hindi entertainment channel Sony SAB has picked up the upcoming Indian adaptation of hit UK comedy-drama Shameless. Locally titled Itti Si Khushi, the adaptation is produced by Rose Audio Visuals, the ...