Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

This B2B social media marketing strategy template makes it easy for you to draw up your game plan, from objective setting through to reporting. Getting value from social media as a marketing channel ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their audiences. A robust social media presence can strengthen your company’s ...

TUCSON, AZ - January 14, 2026 - PRESSADVANTAGE - Professor Watson announces significant enhancements to its advertising ...

Mastering the art of social media videos involves more than just creating compelling visuals. It requires a deep understanding of the technical and strategic aspects of video delivery. To generate ...

It’s commonly understood that a successful e-commerce strategy requires a paralleled social media strategy. Today’s consumers look to social media for detailed product information, proof of value and ...

CHICAGO, Aug. 20, 2025 (GLOBE NEWSWIRE) -- New research from Sprout Social (NASDAQ: SPT), an industry-leading provider of cloud-based social media management software, reveals that marketing leaders ...

Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

Social media drove more purchases than ever on US retail sites in November and December, according to a new report from Adobe ...

Want to turn your restaurant's social media pages from ghost towns into bustling online communities? Social media experts agree — a strategic approach is key to maximizing your reach and attracting ...

Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep your products top-of-mind and improve sales.