(Ad) As long as politics has existed, people running for office have looked for the most effective ways to connect with their potential voters - to share their ideas, build a personal connection, and ...

Most research on teen social media use has been conducted on white teens and college students. As a result, it is unclear to what extent overlooked populations such as racial and ethnic minorities, ...

Uncover the differences between organic vs. paid social media and how to create an effective strategy that aligns both types of social media. In the ever-changing social media landscape, many ...

An estimated 100 million people have signed up for Threads since its launch on July 5, making it the fast-growing app of all time. The real question, according to FIU social media expert Nancy ...

Social media can affect all types of relationships in both positive and negative ways. It can help people stay connected, but it may also lead to lower-quality in-person time. People can use social ...

Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a Meta campaign, maybe test YouTube if there’s budget left. But not all paid media is created equal, ...

Given the explosion of social media, and especially platforms that support short, entertaining, and variably informative video clips—posted by an array of influencers ranging from conscientious ...

From attracting landlords to honoring employees to sharing a behind-the-scene view of a modern farm, social media can be a vital tool for your operation. Consider what passersby think when they see ...