Nestled in the aisle of pink sparkles dedicated to girls in most toy stores, this seasons’ shoppers will find a small collection of engineering toys called GoldieBlox packaged in sequin-free yellow.
From a humble Kickstarter campaign just two years ago to a game-changing Super Bowl ad to a girl-powered Thanksgiving parade float, GoldieBlox founder Debbie Sterling is disrupting the pink toy aisle.
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