When will buying a linear TV ad be as simple as executing a Facebook ad buy? Sky Media, the ad sales arm of one European broadcast and telecom giant, says it’s already happening. British Sky ...

Sky says that average speeds will be prominent and will appear in most ads (wherever there's space to include them, basically). But Sky may well be preempting an industry-wide shift, and a forceful ...

NBC Universal and Sky, both owned by Comcast, announced this week that they’re combining inventory and targeting tools. The hope is to help global advertisers expand their reach to international ...

The ASA refers more than 100 complaints to Ofcom, after viewers complained about Sky's ad aimed at Virgin Media customers. Ofcom is to investigate Sky's ads which encouraged Virgin Media customers to ...

After receiving 23 complaints about the No Man's Sky Steam page, the UK Advertising Standards Authority launched an inquiry into whether the game's screenshots and video were misleading. After their ...

The ASA has banned three Sky adverts for misleading about the availability of the Sky+ HD service in time for high definition coverage of the Lions Tour and Ashes series. Two television ads and one ...

"Home to ad-free 24-hour programming, the new channel will showcase quality Sky originals and big names that kids love and parents can trust." It will be available to subscribers of the Sky Kids ...

Sky misled would-be customers with a broadband advert featuring the LEGO Batman character, after the ISP got a bit carried away with the superhero theme by cloaking on-screen text in a light ...

As the ASA surmised, the game was quite upfront about its procedurally generated galaxy. Hello Games’ No Man’s Sky has been under investigation by the Advertising Standards Authority, which is the ...

Offering a sign of synergies to come, NBCUniversal and Sky have announced a unified expansion of the company’s AdSmart suite of tech-enabled ad solutions. It is the first joint advertising effort ...

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