REDWOOD CITY, Calif., March 4, 2010 –The EA Play Label of Electronic Arts Inc. (NASDAQ: ERTS) today announced that The Sims™ 3 Ambitions Expansion pack* is in development and will launch in June 2010.

When "The Sims 3" launched and I loaded it up for the first time, I experienced a rather unpleasant revelation. I played around with "The Sims 3" for a little while, and while I liked what I saw, it ...

The Sims 3: Ambitions remains the PC chart topper for a eighth week in a row. It is followed by The Sims 3 and a resurgent Battlefield: Bad Company 2 in second and third. Elsewhere APB slips out of ...

The Sims 3: Ambitions remains the PC chart topper for the fourth week in a row. It is followed by The Sims 3 and Battlefield: Bad Company 2 in second and third. Elsewhere the chart is largely ...

GUILDFORD, UK. 2 June 2010 – Pineapple Dance Studios phenomenon and face of Starman, Andrew Stone, has been immortalised as a Sim and will be available to download globally via The Sims 3 Exchange.

All the Latest Game Footage and Images from The Sims 3: Ambitions Imagine a world where you can make your Sim anything they want to be. Widen your Sim’s horizons with a bunch of killer career ...

The Sims 3 Ambitions allows players to pursue a variety of exciting paths and careers in their Sims' lives that in turn affect their overall gameplay experience and neighborhood.

THE MOST AMBITIOUS EXPERIENCE OF THE SIMS™ ON THE APP STORE! Now your Sims can turn passions into professions…Build dream homes or businesses…Even have BABIES! Get everything you love about The Sims ...