The Sidemen x TMNT range will debut at the YouTube stars’ newest retail store, which opens at the Birmingham Bullring on 4th October. Paramount Consumer Products and Experiences UK is set to release a ...

YouTube collective Sidemen has chosen Kent’s Bluewater shopping centre for the opening of its first physical retail space. Spanning 6,000 square feet. the store will be the only place where fans will ...

British YouTube creator group Sidemen has signed with UTA for representation in all areas of North America, Variety can exclusively reveal. The London-based Sidemen have accumulated over 44.5 million ...

The dreaded first international break of the season is here, and with that comes a pause on top-flight and Championship football in England for the upcoming weekend. While Tottenham Hotspur are ...

YouTubers take over a sold-out Wembley Stadium on Saturday afternoon, as the 2025 Sidemen Charity Match kicks off featuring a number of the world's biggest content creators – but who are the Sidemen?

As manager of Europe’s biggest content creators, The Sidemen, Jordan Schwarzenberger has helped the collective transcend YouTube to become a household name. We talk to him about where the creator ...