Once upon a time, the idea of Shopify involving itself in advertising at all was unspeakable. The company was, and is, all about merchant services. As Shopify advances into ad tech and marketing data ...

Shopify has reached out to merchants about a new tool that uses shopping data to target ads. Experts said that Shopify could cut into Amazon's dominance for e-commerce ad dollars. Shopify could be ...

Shopify has placed itself at the center of a web of “AI agent” deals with AI companies, betting that the tech is the future ...

Shopify is expanding the reach of its merchant advertising tool Audiences to include all major advertising platforms. New integrations with Snap, commerce media platform Criteo and TikTok now join the ...

Shopify merchants will pay OpenAI a 4% transaction fee on sales through ChatGPT's checkout feature beginning January 26. At ...

Retail media is in growth-stage limbo. Retailers have flooded the category with no guarantee advertising will pay off. The latest is the craft store Michaels, which launched a retail media platform on ...

Roku is planning to help small businesses advertise locally via a partnership with Shopify. The streaming media provider said it is launching an app that enables Shopify customers to build, buy and ...