When we hear certain sounds, our brains often pair them with specific shapes. For example, most people will associate a sharp ...

A surprising new study shows that baby chickens react the same way that humans do when tested for something called the "bouba ...

The initial finding dates all the way back to 1947, when someone discovered that people associated some word-like sounds with ...

Data from individuals with different types of severe visual impairment suggest that the associations we make between sounds and shapes -- a 'smooth' b or a 'spiky' k -- may form during a sensitive ...