Jay Conrad Levinson, Author, Seth Godin, Author, Various, Author William Morrow & Company $23 (0p) ISBN 978-0-380-97410-8 There is a lot to like in this latest offering by the authors of The Guerrilla ...
Should you lead with impact or product first in your marketing efforts? It’s a question that often circulates in the social impact community. I sat down with Seth Godin, expert marketer, and author of ...
Many people have a limited view of work. Digging ditches and moving heavy stuff is only a small slice of what work is today. Now we are faced with challenges to complex problems and new technology ...
Seth Godin writes the most popular marketing blog (https://sethgodin.typepad.com/) in the world and is the author of the bestselling marketing books (https://www ...
Tension: In crowded markets, shouting louder fades fast; brands that linger in memory trade volume for meaning and promise for delivered change. Noise: Trend-chasing marketers copy viral tactics, ...
Seth Godin is many things, but most notably, he is the King of Marketing. Zack Friedman: We’ve all heard the saying “This is the greatest invention since sliced bread.” You gave a great TED talk on ...
If you want a career book so compelling it could persuade you to run through a wall, look no further than Seth Godin’s 2010 page-turner, Linchpin. When he asks us if we’re indispensable, Godin invites ...
If you’re in PR, as I am, there’s always a bit of soul-searching along with ire when your profession takes a hit. The latest case in point is a blog the other day by marketing expert and PR ...
Opinions expressed by Entrepreneur contributors are their own. What’s a better strategy in life: pursuing passion or pursuing financial stability? For the lucky few, these paths are one and the same.
Seth Godin doesn’t care about your company’s coffee habits, at least not as they relate to saving the planet. “What do small businesses need to do? The answer is not to switch to compostable K-cup ...
It doesn’t take starting off with talent, he admits -- because he didn’t have any. Motley Fool co-founder David Gardner may spend a lot of time working for his goal of helping us all invest better, ...
This week on The Moment, Brian Koppelman welcomes a return guest, Seth Godin. The New York Times best-selling author and entrepreneur joins us to discuss his latest project, altMBA, and the process of ...