Co-founder and CEO of Spectrum Labs, a technology company whose mission is to make the internet a safer and more valuable place for all. Without digital trust and safety, society will be held back by ...

Note: Unlike Smart Shopping, Performance Max can be used for ecommerce and lead generation. Why use Performance Max campaigns? For ecommerce retailers who’ve seen success with Smart Shopping, PMax ...

Learn what sets Performance Max apart from other Google Ads campaigns, and how it can drive conversions and maximize ROI. Even the most old-school PPC managers can’t deny it anymore: Performance Max ...

Despite the emphasis on and progress in marketing performance measurement and management (MPM) over the past decade, research continues to show that the link between marketing and the business still ...

When Performance Max launched in 2021, many advertisers weren’t sure what to expect. It promised access to all of Google’s inventory in a single paid search campaign, but gave us very few levers to ...