Selecta ice creams are widely distributed in the Philippines, with more than 8,000 freezers in supermarkets, convenience stores and small-scale neighborhood stores. This allows the brand to capture ...

The shift came independently of the global Unilever ice cream agency alignment, which saw DDB and Lowe take the US$300 million business from McCann in January. The reasoning behind this is that, in ...

Under normal circumstances, a billboard without the brand’s logo or name may cause confusion to those who see it. This wasn’t the case with several brandless billboards that went up in different ...