LONDON--(BUSINESS WIRE)--A renowned market intelligence solution provider, Infiniti Research, has recently announced the completion of their latest market segmentation strategy for a food industry.

Segmenting your market means selling to a specific target audience or audiences using one of several different methods. One of these methods, known as a differentiated segmentation strategy, is to ...

• Missed High-Value Audiences: Using behavioral segments such as “evening mobile shoppers” or “first-time buyers of local ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today’s competitive market, companies must rethink how they connect with customers.

Your customers are the most important element leading to your business's success. As a result, it's vital to understand the challenges they face, how you can solve them, and what you can offer them ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market intelligence solutions provider, has just released their new market segmentation study on the IT services industry. A prominent IT services ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...