The times where it's 2 AM and we're getting back and everyone's going on the bus or going home, getting in their bed,” ...

The Kraken has been released! From the designers at Adidas to team owners and marketing execs, here's the behind the scenes story of how the Seattle NHL team's name, logo, colors & branding ...

Seattle's new NHL franchise had registered ... When they released the Kraken to the public, along with their team colors and stylized "S" logo, Seattle had each portion of their brand, reasoning ...

The design featured a striking color palette of red, orange, brown, and earth tones, symbolizing the adaptable PNW garter snake and the Kraken team's agility. The use of triangle ...

David Bonderman: A visionary who brought NHL hockey to Seattle leaves a lasting legacy ... David originally proposed the red "eye" in the Kraken logo, now a signature design element.

DETROIT, MI - Oliver Bjorkstrand has been at the forefront of the fight for the Kraken – sometimes literally. After the third bout in his NHL career ... the final frame, Seattle was plus-1 ...

It's safe to say that the NHL season hasn't unfolded as the Seattle Kraken planned. After watching the latest postseason from the sidelines, the Kraken are in danger of missing the playoffs again.

The design featured a striking color palette of red, orange, brown, and earth tones, symbolizing the adaptable PNW garter snake and the Kraken team's agility. The use of triangle ...