Search Engine Land still believes in SEO. But search is evolving. Here’s why we talk about GEO, what it means, and why we ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

Discover how NLP and AI are impacting search, changing SEO best practices, and how investors can take advantage of these technologies.

Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

AI-powered search engines such as ChatGPT, Perplexity, and, in particular, Google AI Mode, which has recently been launched ...

CHICAGO, IL - October 17, 2025 - - Chicago's search marketing sector has grown into one of the most data-driven in the ...

Why answer engine optimization is the right term, not GEO. Learn what these AI systems actually do and how to create optimized content.