Saleo Inc., creator of what it says is the first live demo automation platform for software-as-a-service providers, announced today it has closed on a $13 million fundraising. Today’s round was led by ...

Even if you allow potential customers to have a trial of your product – such as a SaaS application – this is usually not enough to get a sale. Keep in mind that it is likely that the person will not ...

Garin Hess is the author of “Selling is Hard. Buying is Harder.” and the founder of Consensus, the leader in demo automation software. We often approach B2B sales selfishly: “How do we close more ...