Christina Wootton, a vice president of brand partnerships for Roblox, said at a press event that Roblox’s community has a lot of Vans enthusiasts, and they were asking for the experience.

Gucci Town was launched in May 2022 and has served as a place for branded events, including a takeover by Miley Cyrus, who is also the Gucci Flora Gorgeous Jasmine campaign spokesperson. Vans has been ...

The Roblox Classic event starts on May 23, 2024. There is not a confirmed start time just yet, so we’ve set the timer to midnight ET, though will update it as we learn more.

Gucci and Vans launched a scavenger hunt between their two worlds on Roblox, the first time two fashion brands of that size have done so, according to information shared with Marketing Dive.