Streaming captured a record 47.5% of TV viewership in December, eclipsing the previous share record set in July thanks to a historic surge in usage on Christmas Day, according to Nielsen Streaming ...

Streaming services have been coming for the broadcast television crown in the U.S. for years. Led by free services like YouTube, streaming represented 44.8% of television viewership in May 2025, its ...

Time spent streaming hit a share of 44.3 percent of all TV viewing in the U.S. in April, a record high for the third consecutive month, according to Nielsen’s The Gauge. Streaming rose by 15 percent ...