Hip-hop has always been bigger than sound alone. From fashion and visuals to physical merchandise, artists build brands fans can recognize, wear, and belong to. Hip-hop music has never been just about ...

In a world saturated with hits and hooks, sometimes it’s the stitching on your cap or the print on your shirt that keeps the rhythm of your fandom beating strong. Underground hip-hop artists are ...

Late rapper MF Doom’s estate sued Temu for selling counterfeit merchandise bearing his name, citing that they “devalue” the star’s trademarks. MF Doom, long considered to be one of the most impactful ...

Is Eminem strapped for cash?? We truly doubt it as the man has moved millions of records throughout his illustrious career. But when we heard he was collaborating with White Castle to move some new ...

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Cactus Jack, a company owned by mainstream rap artist Travis Scott, unveiled a new merchandise line on Thursday in collaboration with a number of prominent universities in the United States. One of ...

Coco and Breezy’s creative growth, plus love and respect for hip-hop, landed them squarely on Sprite’s short list for their merch celebrating hip-hop’s 50th anniversary. Ever confident, Coco and ...