Two corridors in Northern Michigan have earned the designation of Pure Michigan Trails - and they couldn’t be more different. The Betsie Valley Trail is a gorgeous 22-mile pathway that draws walkers ...

"Fall in Michigan is a favorite time for visitors and Michiganders alike, and it's easy to understand why our state is recognized as one of America's top fall travel destinations," said Kelly ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. Visitor spending in Michigan was up 4.8% in 2024, a new ...

LANSING, Mich. — There is a brand new fragrance perfect for Michiganders that aims to put a Great Lakes vacation in a bottle. Pure Michigan — a tourism and promotion arm of Michigan Economic ...

If you could bottle the ingredients of your best Michigan summer vacation, what would it smell like? The breeze from our Great Lakes coastlines, maybe. Or a wine-tasting adventure on an Up North ...

MICHIGAN — 2025 is the year of "slow travel" and this time of year, travelers can make an "un-resolution" to enjoy vacation in a more meaningful way. Pure Michigan is here for it all, because no ...

What does Pure Michigan smell like to you? If you’re in the market for a new seasonal fragrance, look no further — Pure Michigan, the state’s advertising agency, has released a new scent that was ...

Slowing down while traveling is what Pure Michigan is all about — from the foothills of the Sleeping Bear Dunes to the quiet lakeshores of Lake Huron to the serenity you can find amidst the changing ...

Memorial Day weekend is approaching, which means it's the unofficial start of summer in Michigan! Our state offers so much to explore this time of year, whether traveling by car across the Mitten ...

The new state budget slashes Michigan’s tourism advertising campaign nearly in half, marking the second cycle in a row that deep cuts have followed a high-spending year while irking tourism groups ...

MICHIGAN, USA — "Pure Michigan" custom license plates are among the most popular in the United States, a recent study by an international mobility service provider has found. Inspired by the tradition ...