You might not realize it, but good advertising uses psychological techniques to entice the target audience to buy the product. If your business advertises, you should be using these techniques, too.

Media Psychology 2017: A Specialty Whose Time Is Now. Fifteen years ago, I wrote an article titled, “Media Psychology: A Field Whose Time Is Here.” Variations were featured in the National ...

Psychology is the study of the mind and behavior. Your behavior doesn't happen in a vacuum. You live within a society. Your environment and the people in it affect your psychology. That's when social ...

Interviews Richard Suinn, a psychologist at the Colorado State University. Background of the Suinn; His achievements; His view on the sports psychology; Examples on how psychological techniques help ...

Health psychology is the practice of helping motivate people to make health-conscious decisions like not smoking, eating the right foods, and exercising more to prevent illness. Health psychology also ...

At SNHU, we want to make sure you have the information you need to make decisions about your education and your future—no matter where you choose to go to school. That's why our informational articles ...

How psychology helps us describe, explain, predict, and change behavior ...

The discounting concept is widely used in economics and psychology. When referring to economics, the principle defines a value that will be received in the future, based on present financial terms. It ...