According to the publication "Private Label Buyer," studies show that packaging of products can increase customer satisfaction, increase visibility and set one product apart from its competition. In ...

Japanese artist Harukiru repurposes packaging from used products that would otherwise end up in a trash bin to create ...

Let’s get something straight—packaging isn’t just about protection anymore. It’s about perception. Positioning. And ultimately, performance. If you’re running a product-based business in 2025 and ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers. Conventional wisdom held ...

Curious Elixirs, based in Marlboro, New York, makes alcohol-free drinks, such as a spicy take on a pineapple margarita and a smoked cherry old-fashioned, promising mood-altering effects through ...

Product packaging is often overlooked as something unimportant. However, like an extension of the product itself, it can attract customers as well as build the brand's reputation. But the look of the ...

In a step to reduce plastic waste, the Kraft Heinz Company is shaking up its packaging with the removal of the iconic Shake ‘N Bake “shaker” bag. The packaging change, which affects all 11 Shake ‘N ...

Explore the impact of product packaging on consumer perception. Is it just packaging, or are you buying an entire brand ...

In a national study in 2018, 72 percent of consumers said a product’s packaging influences whether they buy. Packaging is the first interaction between a potential buyer and the product, even before ...

Right at the boundary between patent law and trademark law lies the interesting phenomenon of product design. The United States Patent and Trademark Office will issue you with a design patent if you ...