After snagging $1.8 billion in the 2024 upfront, Amazon is poised to bring even more ways for marketers to advertise on Prime Video in 2025. By Alex Weprin Senior Editor Earlier this year, Amazon‘s ...

Amazon CFO Brian Olsavsky says the company’s execs “feel good” about the recent expansion of advertising on Prime Video, calling it “an important part of the total business model.” Ads began running ...

Prime Video has a big audience, and now Amazon CEO Andy Jassy has put a new number on it: The premium video service has more than 200 million monthly viewers. Jassy revealed the number in Amazon’s ...

Amazon CEO Andy Jassy saluted the company’s progress in video advertising in his annual letter to shareholders. Overall ad revenue rose 24% in 2023 compared with 2022, he noted, reaching $47 billion ...

Starting Monday, many of Amazon‘s Prime Video users will see something they’ve never seen before: commercials in TV shows and movies. Amazon will begin serving ads in Prime Video content by default in ...