As small business owners set their price for their products and services, understanding the value and time is critical. The higher the quality of the product or service, the higher price customers are ...

Peter Maniscalco, contract senior pricing consultant, Strategic Pricing Management Group If your company is selling through distribution, it’s well aware of the common challenges and issues that ...

If you charge more than competitors do, any other advantage you have can be undercut. Robert Ellis, founder and owner of Bavarian Clockworks, in Chicago, an online seller of Black Forest cuckoo clocks ...

Pricing is a critical element of the marketing mix (which also includes product, place and promotion). Pricing strategies must be devised to represent the value of the product, the perceptions of ...

Opinions expressed by Entrepreneur contributors are their own. Pricing can be used as a marketing strategy. For software-as-a-service (SaaS)-based businesses, this is especially true. Pricing can ...

Setting your business’s prices may seem simple: List your product for more than it costs you to manufacture or acquire it, and you’ll make a profit. But your prices are more than just numbers. The way ...

Opinions expressed by Entrepreneur contributors are their own. It’s no secret that successful marketers employ psychology in getting a sale. Sure, we humans love to think of ourselves as highly ...

Contracting in the 21st century is a complicated business with many moving parts, and one of the critical success factors to be able to produce positive cash flow and a 20 percent-plus profit ...

As price pressure increases, 68% of companies plan to raise prices to keep up with inflation. In light of this, with AI-based software, companies can dynamically optimize prices in real time and ...